Here’s a glimpse behind the scenes SO YOu CAN GET a better understanding of my skills, personal taste AND PROCESSES.

My approach to retouching hotel images is to keep it simple: fix or remove distractions and unnecessary elements, straighten lines and adjust perspective if needed.

Subtle color enhancements are key to creating a warm, inviting atmosphere while maintaining a natural look.

My approach to retouching hotel images is to keep it simple: fix or remove distractions and unnecessary elements, straighten lines and adjust perspective if needed.

Subtle color enhancements are key to creating a warm, inviting atmosphere while maintaining a natural look.

when retouching beds i try to make them look as inviting and appealing as possible while keeping a natural and realistic appearance.

It’s essential to emphasize the room’s best features honestly, without over-editing or creating false expectations.

Interior shoots often result in overexposed windows or outdoor scenery.

In such cases, I can blend different plates to create a balanced, cohesive image.

Just don’t forget to use a tripod!

I like to keep my beauty retouching subtle and natural-looking by removing distracting elements only and preserving as much texture as possible.

CAREFUL dodge and burn is key to creating smooth shadow and highlight transitions that give the skin a soft, even appearance.

COLOR IS A MAJOR COMPONENT IN EVERY IMAGE, AND THE RIGHT COLOR GRADING CAN ELEVATE IT TO A WHOLE NEW LEVEL.

in this series i AIMED for a cool, metallic aesthetic with intense highlights that complements the makeup and the outfit, creating a striking visual efect.

It's not uncommon for cosmetic images to feature artistic makeup or product applications that may not look as intended during the shoot.

In such cases, I can step in to refine the images and ensure they look appealing and professionAL.

If you're considering a dramatic change of look, such as a surreal alien-inspired cheek implant, it might be wise to try with FX makeup first to see if IT SUITS YOU.

I can help to make it look as realistic as possible so you can gather feedback from your friends before committing to surgery.

In this product shot all elements (the bottle, cap, and label areas) were carefully masked and matched to approved color references to ensure consistency with the brand identity.

The texts were sharpened or replaced with vector assets for optimal readability, and the background was composed from a blend of plate images and AI-generated visuals.



The retouching FOR THIS PRODUCT SHOT included cleaning THE BAG and background, straightening THE STRAPS, BUCKLE AND ZIPPER, as well as removing bulks and bulges to ensure It looked symmetrical and visually appealing.


THE product was MASKED AND matched to A PROVIDED color reference for an accurate finish.

The retouching FOR THIS PRODUCT SHOT included cleaning THE BAG and background, straightening THE STRAPS, BUCKLE AND ZIPPER, as well as removing bulks and bulges to ensure It looked symmetrical and visually appealing.


THE product was MASKED AND matched to A PROVIDED color reference for an accurate finish.

REMOVING THE MANNEQUIN IS A CLASSIC IN PRODUCT RETOUCHING, AND IT REQUIRES A BIT OF COMPOSITION SO THAT THE INNER PART OF THE JERSEY BECOMES VISIBLE.

the work ON THIS JERSEY ALSO included softening wrinkles, replacing the sponsor logo with a plate tO IMPROVE readability, PRECISE COLOR CORRECTION and applying the background color and crop specified by the brand guidelines.


CHANGING A PRODUCT’S COLOR IN POST REDUCES SHOOT TIME AND COSTS WHILE OFFERING GREATER FLEXIBILITY AND IMPROVED COLOR ACCURACY IN THE FINAL IMAGES.

in this example I had to match THE LIGHT BLUE JACKET to the THREE COLOR REFERENCES provided.


THE BIGGEST CHALLENGE WAS KEEPING THE SHINY TEXTURE AND DEEP SHADOWS INTACT WHILE ADJUSTING HUE AND SATURATION SO THE RESULTS LOOKED NATURAL.

Besides the usual fashion campaign retouching, this job included expanding the background and adding elements shot separately, a great option when working in limited space.

Lookbook or eCommerce retouching typically involves processing a large batch of images intended for online use.

Due to the volume, the focus is on efficient editing rather than highly detailed work, making it a more cost-effective option compared to regular campaign retouching.

Accurate raw processing is essential to ensure that all images match consistently in light and color without distorting the products.

being a retoucher often means spending way too much time cleaning up details nobody will ever notice, like the windows in this car.

Are we silent heroes? I'd say yes.

In this project I was asked to FIX THE background by replacing the buildings with a lush expanse of trees and greenery.

The result is a seamless blend that helps focus the viewer's attention on the athlete while removing all distractions.

craving a dark, stormy atmosphere, but stuck with a lovely summer day? don't worry, we can fix that in post.

Gonzalo Ponce

freelance retoucher based in norway working with brands, photographers and agencies from all over the world.

norway

12:25 PM

Gonzalo Ponce

freelance retoucher based in norway working with brands, photographers and agencies from all over the world.

norway

12:25 PM

Gonzalo Ponce

freelance retoucher based in norway working with brands, photographers and agencies from all over the world.

norway

12:25 PM